Welch's Marketing Internship - The Original American Superfruit - (Concord, MA)

Internship: Welch's - Marketing The Original American Superfruit Internship Position overview: You'll be responsible for conducting an evaluation and competitive analysis of the current external landscape related to juice and jelly licensing. From there, you'll identify and recommend properties for Welch's to pursue, which may include: strategic fit for brand and retailers, consumer rationale, and cost-benefit analyses. You're a fit for this exciting opportunity if you love tapping into the consumer mindset and pop culture, while having some fun in the process! Qualifications/Skills Needed of Student: Must be working towards a degree in business, marketing, or communications Must have impeccable time organizational skills and expertise to multi-task in fast-paced, dynamic environment Must be computer proficient in Word, Ms excel, PowerPoint, Outlook, (Photoshop plus)