Freelance Marketing Copywriter - (Brooklyn, NY)

The Brand and Business Innovation Team at MINI works on beyond-the-car business models as an internal start-up. Our interdisciplinary team creates innovative products and services ? all targeted towards the creative class in urban hubs like New York, Shanghai and Berlin. We go from idea, concept, and strategy to implementation. For our projects, our interdisciplinary team works with outstanding external partners and technology/shared economy startups, to identify new opportunities and develop innovative concepts. Last year we launched a new creative environment in Brooklyn called A/D/O that?s open to the public but tailored to design professionals, providing them a space to work, develop and play. The breakthrough concept comprises public and private workspaces, a curriculum of design talks and workshops, a prototyping lab, a library of design resources, a world-class restaurant, a design shop and a full calendar of cultural events. Overview