Senior Director of Digital Campaign Strategy - (Smithfield, RI)

The Ability We're Looking For Bachelor's Degree or Masters Degree in Marketing, Communications, or Marketing Strategy five years background in account management, strategy planning, and digital marketing Background in marketing and sales campaign planning Background in on-line marketing or digital advertising a plus Deep understanding of digital engagement channels, tools, and practices Accountable and results-oriented with strong analytical and quantitative thinking Basic understanding of statistics Background with content management systems a big plus Background with A/B or multivariate testing a plus The Purpose of Your Role The Digital Campaign Director is responsible for creating and delivering omni-channel engagement plans. This role could be described as the strategic campaign background planner and hub between our segment marketing, campaign execution, distribution support, digital product, and marketing effectiveness functions.