Search Engine Marketing Specialist - (Portland, OR)

Company Name:Kroger General Office Job type:Employee FLSA Status:Exempt Job overview: Assist Senior Search Engine Marketing Specialist in developing, directing and managing organic & paid search efforts for the Kroger Company. Conduct research, identify best spend opportunity and develop relevant keywords/terms by campaign for most effective search exposure on the top search engines. Produce and deliver effective campaigns converting a search user to perform the desired action. Continually optimize paid search campaigns to improve overall conversion rates and cost-per-activity. Provide analysis of search campaigns and report impact of search efforts to the identified success measures. Role model and demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety of others. Essential Job Functions: Work with Senior Search Marketing Specialist to manage the annual investment of paid search expenditures on behalf of the Enterprise.