Advertising: Manager, Digital Marketing - Stamford, Connecticut - (Stamford, CT)

Client Reference Code: 205595JOB SUMMARY The Manager, Digital Marketing is responsible for analytical and reporting support of Charter---s residential and business e-commerce web sites, and overall sales performance for the Charter Digital marketing channel.MAJOR DUTIES AND RESPONSIBILITIESCoordinate with the product owners, creative & media teams to design, plan and execute continuous site improvements.Collaborate with key stakeholders from other departments through examining behavioral site activity and analyzing the correlation between on-line and offline sales & experiences.Identify and develop data collection strategies and metrics to support reporting on KPIs that directly measure the performance of on-line campaigns, e-commerce conversion funnels, and longterm marketing strategies.