Senior Manager, Digital Marketing - (Seattle, WA)

The Senior Manager Digital Marketing will lead, develop, and execute our digital marketing strategy. As a leader in the organization, you will develop a map of all digital touch-points in which the consumer interacts, build a plan to unify the organization and execute accordingly. You will have ownership of the consumer---s digital journey, audience definition and targeting, a working agile media plan and a partnership in building our e-commerce business and infrastructure. To ensure objectives are met, you will create and deliver our organization scorecard to track and communicate results. Responsibilities: -Develop and lead digital strategy to engage with runners in the digital landscape and drive traffic to both store and BR.com -Develop and own the digital consumer journey for all runners -Develop and own Audience targeting and strategy -Own relationship with paid media agency -Develop and execute media strategy; in partnership with Digital Media, Manager