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Manager, Agent / Franchise Marketing - (Chicago, IL)

Responsible for leading a team that effectively influences activation of local co-op marketing dollars among agent organizations across the enterprise. This position will lead the strategic development, evolution and implementation of the agent marketing strategy, via the ongoing supervision of relationships with external agencies (Mullen and Brandmuscle) to provide an array of creative options that allow the agent to drive consideration, traffic and conversion in a brand appropriate fashion. Additionally, the Mgr. Agent Marketing will be responsible for supervising the co-op program's multi-million dollar ($10-15MM) budget to generate expected business results. Essential Duties and Responsibilities: Serve as the advocate for agent marketing support across the organization. Leads development of agent marketing & co-op strategy, in partnership with agent sales leadership, to drive consideration, traffic and conversion among the agents.


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Posted in Chicago, IL, Retail & Wholesale
From Dealslister - 1 month ago