Social Media & Content Manager - (Middlesboro, KY)

POSITION DESCRIPTION We are looking for a Social Media and Content Manager who will be responsible for owning, creating, and executing innovative social media strategy and content for the brand. Reporting into the Brand Marketing Director, the perfect applicant would have 3yrs' background in social media, content development and has proven skill in developing authentic brand influencer relationships that ultimately drive engagement and awareness for our brand. CRITICAL FUNCTIONS Develop and own the implementation of the overall digital content to support 360 marketing plans and present the brand in an authentic way Drive hair trends to match our overall product focus; create content to bring this to life Develop relationships with emerging influencers in hair for hair and beauty Manage content shoots and overall content strategy Find regram content to match the overall brand message and aesthetic Conceptualize and develop compelling content that is original to each platform to drive engagement and build the