Digital Strategist, WMAR - (Baltimore, MD)

WMAR, the E.W. Scripps owned TV station in Baltimore, MD is currently seeking a Digital Strategist (DS) to drive revenue growth by providing expert product knowledge, creating custom campaign presentations, and by providing general sales ability and campaign strategy/guidance. This is a market-based, client-facing role working under the guidance of the Digital Sales Manager.Required responsibilities:Drive digital market revenue by increasing digital product campaignsProvide guidance and training on selling designated products to include: SEO/SEM, Scripps Targeted Network (STN), Yahoo!, etc.Provide campaign guidance to account executives; develop strategy, create presentations and support the close of salesMake 4-legged callsGenerate and interpret analytics to determine digital sales campaign effectivenessIdentify additional digital sales opportunities such as web sitedevelopment