Sr Director, Vertical Marketing and Programs - (Charlotte, NC)

Client Reference Code: 205354-2Reporting to the VP of Product and Vertical Marketing, the Sr. Director of Vertical Marketing and Programs will be responsible for the development and tactical execution of our go-to-market plans in support of our 4 key verticals: Government (including state, local and federal), Education (K-12 and higher education), Healthcare and Hospitality. The go-to-market plans will contain the strategy for the vertical (along with any applicable sub-verticals) and include detailed tactics to support our market development efforts. The applicant will also have responsibility for the programs that support the selling efforts of the vertical sales teams. This person will lead a team of vertical marketing managers and vertical program managers to build and execute these marketing plans and manage applicable programs like E-rate and various USAC funding programs.