Brand Specialist, Content Writer - (Avondale Estates, GA)

Position DescriptionBrand Specialist ? Content WriterPOSITION PURPOSE: The Brand Specialist-Content Writer will create and support development of branded content ? brand narrative; positioning and messaging; brand marketing content for digital properties, social, brand standards and guidelines, and other types of touch points and media, both traditional and new channels. Collaborates with colleagues within Global Brand and business units to create compelling content to support brand storytelling and extend brand management initiatives.Responsibilities: Research, write, edit and proof brand story and branded content for use across all media, both traditional and digital platforms Drive the development, deployment and management of brand standards and guidelines, including brand education initiatives Maintain brand message archive and create tools for organizational use Content edit, copy edit and review various marketing communications to ensure messaging is compelling, consistent, on brand, on tone