Media Analyst - (Minneapolis, MN)

Position overview Description A Contract Senior Media Analyst is needed for planning and scheduling Media Networks client / brand marketing to ensure digital media plans are built from strategic insights and set to deliver optimal results based on the campaign objectives. This person is extremely knowledgeable in the digital space and keeps senior management aware of current trends, techniques, and technologies. This assignment will be responsible for media campaign insights, ad inventory and revenue forecasting, and yield management. RESPONSIBILITIES: Provide recommendations on tactics, placements, targeting, audience segmentation, and messaging to meet specific campaign objectives Present digital media plans and strategies to internal and external teams Collaborate with cross-functional project teams to motivate, create, and implement short and long term marketing strategies Collaborate closely with Ad Operations on day-to-day operational processes including campaign set-up