Digital Media Strategist - (Morgantown, WV)

BTA is seeking an experienced and driven Digital Media Strategist to join our growing agency, focused in the consumer healthcare and tourism industries as well as the B2B energy and manufacturing markets. This position will be in charge of developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels. As a BTA Digital Media Strategist, you will: Understand clients business strategy, differentiation and position Plan and execute all Web, SEO/SEM, marketing database, email and display advertising campaigns Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan