Data Analytics Specialist - (Bloomfield, CT)

position description: Data Analytics Specialist - Bloomfield, CT This is a contract role expected to last 5 mnths. The Data Analytics Specialist will be directly responsible for data mining and analytics initiatives the Marketing Analytics center of excellence (COE) to realize customer/client value potential; provide strategic business and marketing recommendations; advise and assist in strategic utilization of customer and client data; encourage and promote data analytics awareness and ensure efficient and effective system implementation and integration. Data Analytics Specialist - Job assignments: Working with local/global Marketing Analytics resources, leads projects to develop and implement data analytics decision tools and business case models Plan and Perform A/B and multivariate testing on marketing campaigns; Strong understanding of experimental approaches in Marketing Campaigns Uses statistical procedures to identify key drivers of growth and profitability of a regional insurance