Product marketing manager - (San Luis Obispo, CA)

As a MINDBODY Product Marketing Manager, you'll help shape the future of MINDBDODY's family of products in the wellness and fitness space. You will drive key initiatives that help customers understand the value of MINDBODY products. 1st and foremost, you need to have a ferocious appetite for success and expertise to plan and execute with incredible attention to detail. The perfect applicant has product marketing background at a world class technology SaaS or app company, has driven go-to-market strategies, and has defined product positioning for IT or SaaS products. Partnering with product management, sales, engineering, and business development, PMMs own the positioning and GTM strategy that will drive adoption of key features and products. Product Marketing Managers focus on the following key areas: Positioning & Segmenting: Define product positioning with various segments of B2B customers and prospects that in turn helps shape the marketing message.