Marketing Manager, Bloomberg Tax - (Arlington, VA)

Full timePlans, develops, integrates, and implements the overall marketing strategy for revenue growth and increased penetration within existing markets for assigned products. Manages the execution of marketing campaigns, promotions, and sales-tools based on business objectives and changing market and competitive conditions. Ensures established objectives are met and within budget.Main responsibilities: Monitors and analyzes competitive, financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity. Develops and implements strategic marketing plans to support growth of assigned products employing direct marketing and integrated, multi-channel campaigns. Plans, manages, and works with the marketing studio to execute digital and analog campaigns including lead nurturing to generate leads.