Digital Marketing Manager - - (Spartanburg, SC)

Digital Marketing Manager - Spartanburg, S.C. Who's the Boss:You'll be working under the guidance of Sheila Warfield, Vice President of Marketing.What You'll Be Doing: Leading strategy development and delivery of digital marketing campaigns to various audiences across multiple digital channels and to various customer segments. Channels include web content, mobile, email, SEM, SEO, social media and paid advertising. Help identify trends and insights and optimize spend and performance based on insights. Partner and collaborate with internal teams to optimize user background. Utilize your strong analytical expertise to evaluate end-to-end customer background across multiple channels and customer touch points. Lead the team to measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Manage marketing automation. Play an integral role as a driver of best digital strategies to activate various stages of the marketing funnel.