Senior Content Writer - (Nashville, TN)

Senior Content Writer At Advance Financial our mission is to continue to be a leading retailer of financial services in the communities we serve. We are in the business of serving others and we value our employees as our most important asset. Since 1996 we have grown our fintech business to 90 stores in Tennessee in addition to offering loans in eleven states on-line We grow our business by building strong and profitable relationships with our employees and our customers. We are now 1000 employees strong and growing. Advance with us DUTIES AND RESPONSIBILITIES Develop the annual and quarterly content plan and editorial calendar in accordance with key goals and KPIs Work with writers, designers, video production, and external agencies to produce high-impact content that represents Advance Financial's brand voice, to drive leads and conversion Produce persona-based content for various stages of the funnel, including eBooks, white papers, case studies, live webinars, guides, videos, etc.