Vice President of Marketing - (San Angelo, TX)

Basic Function of Position : Responsible for developing and implementing cohesive marketing plans and strategies to increase brand awareness and drive revenue increase Conducts user, market, and competitor analysis to identify challenges and opportunities for growth Plan and oversee advertising and promotional campaigns which may include TELEVISION, radio, print, social and digital marketing to ultimately drive awareness and increase brand affinity Provide leadership, mentorship, and coaching to the marketing organization that fosters an environment of issue solving, improved business practices, and attracts and retains superior talent Lead project initiatives in content marketing, communications, public relations, social media, SEO/SEM, website, events, lead generation and marketing automation Skilled in marketing automation and related software such as Salesforce, Hubspot