Digital Marketing Product Manager I - (Wilmington, DE)

Position details: Responsibilities:* Develop digital marketing campaigns to drive on-line traffic, consideration, and sales to prospects and existing Bank of America customers.* Leverage on-line channels, including mobile and desktop paid search, social, email, ATM, and placements on Bankofamerica.com and the Bank of America mobile app.* Integrate closely with product marketing to develop digital strategies and provide input on overall marketing strategy.* Partner with teams inside and outside the organization, including segment marketing, product, eChannels, media, and agencies, to ensure integration and innovation.* Develop test and learn opportunities to improve performance.* Regularly review and understand campaign performance in order to optimize and make strategic decisions.