Senior Search Media Analyst - (Dallas, TX)

iCrossing is looking for a motivatedindividual to join our Dallas Audience Planning (Paid Search Team) teamas a Senior Analyst. Working in the dynamic interactive marketingindustry, you will collaborate together with cross-discipline client account teams in meetingand exceeding client goals. The Senior Analyst participates inall aspects of clients' search media campaigns, including initial planning,implementation, monitoring, optimization, analysis and reporting. The focus isexclusively on paid search and product listing ads (PLA). Responsibilities: Research clients' web sites – understand on-line goals and objectives. Develop keywords and phrases relevant to business model Ecommerce campaign optimization through all major comparison shopping engines (CSE) Make PLA shopping feed recommendations to improve performance Assisting in development of search media plans (research, targeting, and network distribution, keyword building, ad copy writing