Demand Gen & Digital Marketing Manager - (Nashville, TN)

You are a demand generation machine. You thrive in funnel analytics and speak in acronyms like MQL, SQL, and conversion rates. You love the science of marketing as much as the art. You have a passion for building, implementing, and measuring new systems, processes, and campaigns. This position will own our entire demand gen and account based marketing (ABM) program process and will be responsible for target development, nurturing campaigns, and program measurement. This person will lead, build, and execute integrated campaigns that encompass all marketing channels - focusing on email marketing and automatization. This includes analyzing and identifying targets, setting campaign goals and metrics, daily monitoring of email marketing campaigns and automatizations, landing page and content creation, selecting target and reach methods, utilizing and/or developing the most effective offers and reporting on your programs.