Sr. Manager, Direct Response Strategy & Creative, SMB - (Stamford, CT)

POSITION DETAILS Lead the creative development and execution of effective direct response marketing strategies and tactics for the small-and-medium-business target audience. As our largest and most important new customer acquisition marketing channel, assignments include working with internal partners and external creative agencies to improve direct response messaging and creative design as well as campaign strategy, creative testing, execution, and measurement. Requires a successful work history managing direct mail and email campaigns from inception to completion, including post campaign analysis and subsequent optimizations to improve performance in addition to strong project management skills, and a solid understanding of marketing to small-and-medium sized businesses. MAJOR DUTIES AND RESPONSIBILITIES * Lead the go-to-market strategy for the SMB Direct Mail, Email, and Bill Marketing programs.