eNurture Marketing Specialist - (Austin, TX)

As the eNurture Marketing Specialist for Accruent, you will accelerate the customer adoption of Accruent’s products, through a proactive, data-driven approach. You will be responsible for planning and executing high impact, strategic email marketing for Accruent’s entire portfolio, resulting in the company meeting its sales goals. Accruent is rapidly growing, and this an exciting time to become a member of the Accruent team ESSENTIAL DUTIES & RESPONSIBILITIES Support the creation, QA, and execution of integrated email marketing campaigns that are designed to educate and nurture new customers. Implement and measure automated email nurture programs. Manage coordination of collateral, promotional items, and program translations to support global marketing activities. Use data and testing to optimize and improve email content and targeting for all communications. Define, report on, and optimize key metrics.