Senior Manager, Customer Lifecycle Marketing - (Bedminster, NJ)

Vacancy Name Senior Manager, Customer Life-cycle Marketing Work Location Bedminster Description If you have a passion for results, strong management skills, and a work history of being able to analyze data, provide actionable insights and act on them to grow market share and increase customer satisfaction - this role is for you. We are looking for a talented customer life cycle strategist to lead our life cycle marketing for FOREX.com, GAIN Capital's globally-recognized, award-winning service for retail traders. In this role, you will be responsible for finding innovative ways to nurture long term customer relationships, reduce churn, and improve engagement and lifetime value. You will set the vision and strategy for customer journeys/ life-cycle marketing, from onboarding/activation to retention and win-back strategies, leveraging customer segmentation and personalization.