Email Marketing Strategist - (San Marcos, CA)

Job details The Email Marketing Strategist will focus on the development, implementation and optimization of email, SMS and social media campaigns and projects in support of the achievement of overall sales targets and growth. This includes delivering on defined ROI goals and the critical aspects of each marketing initiative, ensuring timely delivery, monitoring performance and identifying growth opportunities. The applicant will report into the Digital Marketing team and will work with internal marketing, sales, creative and external partners to successfully execute marketing initiatives in the digital space, which may include email, push notifications/SMS, customer-facing web sites and microsites. Additionally, this individual maintains a working knowledge of email marketing best practices and applies them to the execution of email campaigns in collaboration with the Digital Marketing team, and internal and partners.