Marketing Web Developer - (Waukesha, WI)

Position overview As a Marketing Web Developer, you will assist with the development and programming of web applications for Generac’s marketing web sites. You will support development of email campaigns and implement tracking codes and analytics. Responsibilities Lead the development and ongoing maintenance of content and page layouts on Generac web sites using Kentico on behalf of the Digital Marketing team. Interface with Marketing leaders to define and implement strategy to enhance user experience based on data analysis. Collaborate with Digital Marketing Team to test and analyze campaign landing pages using appropriate tools and technologies. Develop and Debug new and existing web applications Collaborate closely with vendors to ensure technical requirements are met. Work together with Marketing leadership to communicate status of projects. Develop HTML emails in collaboration with creative team. Implement analytics and tracking code on web sites.