Associate Director of Digital and Social Media - (Lewisburg, PA)

The Associate Director of Digital and Social Media is a creative, motivated and strategic thinker responsible for helping to develop compelling, effective and measurable content from conception through execution, and grow and engage audiences across Bucknell University’s various channels, with a primary focus on the University’s official social media channels. In addition to being the person primarily responsible for creating/curating and posting social content, this individual manages a video team and a photographer who create content for print and digital materials in order to elevate the Bucknell brand, inform and influence audiences, and increase site traffic and video views. Reporting to the Senior Director of Content Strategy, this position partners with the marketing and editorial teams to create, curate and share content that is original, authentic, informative and SEO-friendly.