Communications Specialist - (Reading, PA)

Communications Specialist Overview Responsible for planning, executing and evaluating corporate communication strategies and tactics for assigned programs, business units, departments or constituents to achieve entity and system business goals and objectives. Develops and implements comprehensive, integrated corporate communication campaigns. Manages the internal communications platforms and contributes content for social media and other on-line platforms. Contributes metrics for dashboards to measure effectiveness of corporate communications. Responsibilities Develops and executes annual corporate communications plans for key programs, business units, departments or constituents. Identifies platforms, budgets, and staffing. Evaluates success of plan and reports on responses and metrics. Manages clients on behalf of the Corporate Communication department. Requires a strong knowledge of Tower Health's organization and strategic priorities.