Digital Marketing Specialist - (Waterbury, CT)

JOB OVERVIEW: This position will oversee, develop and assist in the execution of all digital marketing campaigns. This person will manage inbound digital marketing programs including SEO, SEM, and display/retargeting with the primary goals being continued growth of sales qualified leads and incremental revenue growth. This person will be responsible for knowing HKP’s targeted markets and mapping marketing content to the buying process. This role requires a high-level of creativity, attention to detail, and project organizational skills. We are looking for someone with marketing leadership who has creative insight and can integrate digital marketing activity with a more expansive direct marketing outbound strategy. ESSENTIAL DUTIES AND RESPONSIBILITIES: Oversee all digital marketing initiatives and analytics of executed activities.