Digital Marketing and Campaign Specialist - (Washington, DC)

This position is responsible for developing innovative digital marketing plans and campaigns, with the expertise help bring the latest digital strategies to bear in smart and effective ways on our priority organizing and member campaigns. Incumbent will work together with campaign communications leads and in collaboration with digital, graphics, video, data and editorial staff. Incumbent will create digital campaigns that build 1st party data and create a ladder of engagement to foster on-line growth that builds connection and commitment to the union. Duties: Works collaboratively with communications leads on the integration of on-line strategy to advance campaign goals, helping develop strategic plans and providing tactical support. Conceptualizes, develops and helps execute paid social, display/retargeting, mobile, video SEM, as well as email, social and text engagement strategies. Helps identify and leverage opportunities for on-line engagement throughout the campaign.