PR, Social & Content Sr. Account Executive - (Madison, WI)

SUMMARY The PR, Social & Content Sr. Account Executive is an integral position within the agency. The perfect applicant will have at least 6 years of full time background, can be a coach and player on media relations and has a true passion for writing. They will assist with the development of public relations and content plans and the execution of those campaigns and projects. RESPONSIBILITIES: Understand strategy and apply this understanding to client planning and execution Take all steps necessary for effective and timely fulfillment of client and agency projects Produce written communications that are clear, compelling and appropriate to the project, audience and medium Establish professional rapport with clients, building their trust and confidence Stay informed on industries and issues that are important to clients Add value to public relations planning and projects by contributing marketing and creative ideas and observations