Marketing Content Manager - Lamplight Farms - (Menomonee Falls, WI)

Marketing Content Manager Apply now Date: Dec 22, 2017 Location: Menomonee Falls, WI, US Company: W.C. Bradley Co. Job description Responsible for ensuring a consistent brand image and story for Lamplight Farms. Manage the marketing content across multiple platforms, formats, and mediums in support of sales growth, consumer engagement and retention, and Tiki brand loyalty. Duties and Responsibilities Manage all marketing content for the organization across multiple platforms and mediums; ensure content drives traffic, engagement, and leads to consumer sales and loyalty. Develop, manage, and maintain a content strategy in support of short term and long term marketing initiatives; continuously refine the strategy to maximize content performance, account for changing consumer dynamics, and technologies. Develop and maintain editorial governance; ensure content is consistent with brand voice, style, and tone. Develop and manage content workflows Optimize content for search and user background.