Digital Marketing Manager (131518) - (Memphis, TN)

Reporting to Director Marketing Planning & Strategy, drive the strategy, vision and steady growth behind Terminix? digital performance marketing campaigns, including paid search, affiliate marketing, social direct response, video, and programmatic media programs. Develop and manage large budgets that achieve aggressive leads & and sales objectives across over 300 corporate branches, and refine plans regularly. Proactively explore new opportunities as needed. Create and implement both a best-in class audience and GEO-performance marketing strategy. Work with call center and analytics teams to optimize all campaigns to the best conversation path (lead gen vs ecom) and maximize ROI on a geographic level. Work together with other members of the marketing team to run integrated campaigns, including other paid acquisition channels, CRM, and analytics.