Senior Manager Consumer Marketing - Experience Planning - Portfolio - (Winston-Salem, NC)

We’re seeking a strategic, digitally-savvy individual to join our Consumer Marketing team as Senior Manager, Consumer Background Planning. In this high-touch role, you’ll collaborate with Brand Marketing to shape the direct-to-consumer (D2C) marketing strategy and create connected, cross-channel consumer journeys across all stages of the consumer life cycle, from onboarding through engagement through advocacy. You’ll also work with Campaign Operations, Finance and external agencies to provide ongoing management and optimization of marketing channels and tactics including pre-campaign analysis and planning, campaign management, A/B testing, post-campaign analytics and recommendations for future, ongoing optimization. Channels may include direct mail, email, mobile app, web sites, SMS, print media, radio, TELEVISION, out-of-home and social media. As Senior Manager, digital-1st thinking and background is your default mode.