Social Media Marketing Strategist - (Aliso Viejo, CA)

This role on the marketing team will be responsible for the Life Insurance Division’s (LID) social media marketing efforts. They will be dedicated to ensuring that we maximize the effectiveness of our marketing campaigns to financial professionals (B2B) using the full features and benefits of Hearsay Social, LinkedIn (including Sales Navigator and InMail), Facebook, etc. This role will serve as the "go to" contact for all things social media and will work with fellow marketers, internal customers, compliance/legal, corporate public affairs, data scientists and business analysts to plan and execute. This role will own all aspects of formulating and executing strategies and tactics for social media marketing, including subscriber engagement, lead generation, campaign management, personalized experiences, and reporting. This entails ensuring a robust content library and placing targeted ads on LinkedIn and Facebook.