Marketing Manager - (Bloomfield Hills, MI)

Lead the marketing function through the development of marketing strategies for M/I’s products and services that are in line with corporate objectives on a divisional basis. Coordinate appropriate market research initiatives that will determine effective result-based media and direct marketing programs that target to desired demographic groups and increase unit absorption. Effectively interface and partner with VP of Sales and Marketing to achieve their sales objectives through optimal, result-based marketing programs that consistently support the company’s objectives. Duties and Responsibilities Identify and implement comprehensive marketing strategies and corresponding plans and programs, both short and long range, to support sales, revenue and overall strategic objectives. Recommend marketing strategies for company’s housing communities to include community and sales presentations, model homes and amenity features.