Director Product Marketingâ??Learning Experience Platform - (Nashua, NH)

The Percipio Product Marketing Director is responsible for leading and executing all outbound marketing initiatives including product messaging, positioning, go-to-market strategies, field enablement, and on-going marketing support for Percipio. Through aggregation of customer feedback, market research and trend analysis you will help transfer this knowledge to the field channel. The expertise to grasp and translate technical capabilities into benefits is crucial. Job assignments Product - Develop product positioning and messaging that differentiates Percipio in the market. Demand Gen- Develop strategically focused field enablement tools, processes and programs. Evangelist - Articulate our vision of the industry and our products in a compelling fashion, act as a thought leader within the company with respect to market trends for technology products. Product launch – Plan the launch of new products and releases and manage the cross-functional implementation of the plan.