Senior Marketing Manager - (San Francisco, CA)

The Senior Marketing manager is responsible for planning and executing down-stream marketing and communications initiatives to drive demand for the iRhythm™ brand. This individual will combine creative, strategic and tactical thinking with an analytical approach to systematically advance customers and patients through the sales funnel. This person will be responsible for executing marketing programs and campaigns targeting Health Care Professionals (HCPs) as well as Direct to Patient / Direct to Consumer communications, with a focus on new product launch and commercialization activities. Assignments include: Create and execute marketing plans and campaigns. Manage the integrated marketing strategies for 1 or more programs. Collaborate with Product Management on new product launch strategy. Develop and execute marketing plans to launch new products, including defining content needs for our communications channels and the sales collateral required for launch.