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Manager, Marketing Analytics - (San Diego, CA)

Lead Marketing Analytics & Capabilities team to help drive Petco’s customer and go to market strategies, including customer targeting / segmentation, in depth business & customer loyalty analytics, marketing program promotional / forecast insights, and developing reporting solutions to allow for effective, thorough and timely assessment of marketing programs. Utilize marketing and customer analytics to identify and recommend marketing / business opportunities that enhance customer lifetime value, optimize cost, and maximize profit. Essential Job Functions: The incumbent must be able to perform all of the following duties and responsibilities with or without a reasonable accommodation. Lead and manage data driven insights, collaboration, and alignment for customer targeting strategy with close partnership with CRM & Data Science teams on design of campaign.


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Posted in San Diego, CA, Marketing & PR
From Adzuna - 1 month ago