North America Cloud Consulting Sales Digital Marketing Specialist 5 - (Overland Park, KS)

Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer background with new technology platforms and innovations.Develops and implements digital marketing strategies to optimize the on-line user background, increase marketing effectiveness. Executes on-line marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs.