Digital Marketing Manager - (Davidson, NC)

The Digital Marketing Manager creates and implements a global strategy to drive brand awareness, acquisition, and sales of the organizations products across all digital channels. This person will oversee day-to-day activities for all digital programs and campaigns, such as website development, on-line advertising, email marketing, marketing automation and social media, to ensure they align with the strategy. The role plays a vital role in improving the effectiveness of marketing and communications activities, better position the organization in the marketplace, and achieve desired ROI by delivering key business insights that enable data-driven decisions. Provides periodic technical guidance to less experienced professional to help them solve problems. Manage the organization’s relationship with any 3rd-party vendors in the digital demand space. Work cross-functionally with other teams to increase conversion from platform and community.