VP, PayPal Analytics - (Lutherville Timonium, MD)

Job details: Role Summary/Purpose: This VP, PayPal Analytics will play a key role in providing analytical insights across Co-Brand, for the PayPal and eBay credit card portfolio. This role will partner with cross functional leaders and the client for each brand to provide business analytics, identify revenue opportunities and increase cardholder engagement. The individual will collaborate together with each team to drive portfolio growth, optimize marketing spend and deliver insights to increase campaign performance and marketing strategy. Critical responsibilities: Identify actionable profit-based marketing and product opportunities through customer analysis and data driven insights Collaborate closely across key functional business areas to deploy analytical insights and strategies around acquisition, EMOB, life-cycle, cross-sell and retention-based strategies Responsible for influencing strategy, segmentation, campaign execution, targeting and optimizing marketing investment Partner with Marketing, Credit