AVP, Consumer Bank Marketing Analytics (L10) - (Alpharetta, GA)

Position overview: Role Summary/Purpose: This AVP, Consumer Bank Marketing Analytics role designs and builds analytical tools and techniques to drive deposits growth through optimized marketing investments. This role is responsible for analyzing marketing efficiency, optimizing digital analytics, determining the lifetime value of deposits, and developing multi- and last-touch attribution strategies. This role partners closely with finance and treasury analysts to balance marketing and interest expenses for efficient growth, define favorable customer segments for targeted marketing, and monitor the competitive environment. It partners with operations and credit analysts to optimize the customer journey throughout the customer life-cycle in addition to working with various marketing groups to design and execute tests and develops tools to define and measure success.