Senior Digital Marketing Analyst - (Wilmington, DE)

As 1 of the nation's largest consumer finance organizations, OneMain serves more than two million customers with personal loans, automobile loans, and other credit-related products. The senior digital marketing analyst will use database and statistical tools and quantitative analysis to support our expertise to make responsible, profitable and compliant decisions relative to digital marketing strategy. Requirements: This role will be centered on the analysis and testing of marketing strategies for all products across all digital channels to prospects as well as existing OneMain customers. Analyze data from multiple disparate sources around performance of digital channels, including affiliate network, search, display, social, e-mail and web testing. Use data to identify business opportunities and work with relevant teams to drive implementation. Assess and refine the omni-channel approach and interplay of on-line and offline marketing channels.