Manager, marketing, exclusives - dental - (Melville, NY)

Description JOB SUMMARY: Establish strategic direction, marketing goals, budgets, business plans, and marketing communication plans consistent with established guidelines in order to realize annual corporate sales and profitability objectives while operating in close association with the assigned exclusive suppliers. Develop and manage all aspects of assigned exclusive brands including but not limited to marketing, product launches, pricing, sales training programs, other sales coordination, KOL development, market research, supplier relationships, trade show/convention activities, and product development plans. Execute and/or coordinate the implementation of advertising, public relations, direct mail, practice education, trade shows, and all other marketing communications. Determine effectiveness of marketing programs, monitor results, and implement changes necessary to achieve required results.