Brand Creative Strategist - (Lexington, KY)

As a key member of the Marketing Mgmt team, direct the development of company marketing programs.Direct all marketing activities within the context of the overall corporate plan for the achievement of short and long-term business objectives, increased profit and market control. Be an active member of the global Marketing team to ensure consistency of marketing campaigns and messages. Disseminate key corporate details to the geography operations pertaining to new product development/launches. Liaise with management to ensure that marketing activities are in support of sales plans. Direct marketing resources and budget to be deployed using the most appropriate marketing mix for the geography. Ensure consistency between global directions and single-geography / product implementation choices. Implement and monitor advertising campaigns on a geographical basis as needed.