Marketing Manager, Web Personalization - (Charlotte, NC)

Job overview ACBJ is seeking a Marketing Manager. This position develops and executes optimized email and site personalization strategies to drive ecommerce and achieve relationship deepening goals. Partner with analysts, email marketing specialists, content providers and business units to develop comprehensive, multi:channel marketing programs. This individual will be focused on relevancy, targeting, segmentation, life:cycle campaigns, and A/B testing to generate effective and scalable customer engagement programs. Duties .Own the new user welcome stream and other email marketing journeys to cross sell and deepen relationships with existing contacts .Optimize communication channels (email, web, phone, etc.) to differentiate messages and drive incremental product sales .Increase customer data, and leverage it to develop new customer segments .Manage the marketing personalization roadmap, prioritizing initiatives that deliver short:term results and learning while