Digital Marketing Specialist - (Alpharetta, GA)

The Digital Marketing Specialist will help set the digital marketing strategy for BitPay and will be responsible for its execution. In this role you will work together with our sales, sales engineering, and marketing teams. You will define campaigns and initiatives across multiple channels handling the strategy, development, and delivery. A successful applicant has a track record of creating and executing world-class digital programs that drive pipeline and client acquisition goals. They are comfortable managing budgets and programs that exceed ROI targets across multiple platforms and are motivated by data and audience insights to drive lead generation. Must be comfortable working with Google Analytics, Google Adwords, and reporting KPI’s as well. Responsibilities: Manage all paid SEM, displayed advertising, social, retargeting programs etc. Manage the deliverable cycle - initial planning, implementation, monitoring, optimization, analysis, and reporting