Marketing Communications Associate - (Roseville, MN)

ResponsibilitiesMAJOR AREAS OF ACCOUNTABILITY:Trade Show planning, execution and measurementMaintain list of trade shows and recommend new, better aligned shows based on researchMaintain relationship with outside vendor for booth management, product displays and messagingWork with show management for booth selection and show servicesArrange booth staffing, hotels and promotional materialsOffer suggestions to raise level of show visibility including advertising, sponsorships and other activities that position Horton as a brand leader.Work with Product Management team to align products to trade show target segmentCommunicate with show publication editors for media coverageOrganize media summits at Horton facilities or show sitesComplete a post-show assessment including lead generation and what worked and didn'tLiterature Management Conduct complete review of literature alignment with current product offering and organization growth goalsMaintain relationship with print and order fulfillment suppliers Ensure